The Effects of the Interaction of Construal Level Theory and Regulatory Focus Theory on Consumer Preference of Choice
碩士 === 國立交通大學 === 經營管理研究所 === 104 === Previous studies found that:in temporal construal theory, people would use high-level construal in distant-future event, whereas using low-level construal in near-future event. In addition, there is a fit between regulatory focus and construal level. The results...
Main Authors: | Chan, Yi-Hsuan, 詹宜璇 |
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Other Authors: | Tang, Ying-Chan |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/12116454391203889153 |
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