The Effect of Regulatory Focus, Message Framing and Construal Level on Product Preference
碩士 === 國立交通大學 === 經營管理研究所 === 104 === The goal of research is to investigate how regulatory focus, framing and temporal distance two- way and three-way interaction affect the product persuasion and preference. According to “Regulatory-Frame Fit”, we assume promotion/prevention focused individuals ar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41309885269342083171 |