The Influence of Green Marketing on Consumer’s Purchase Intention for Body Lotion: An Example of Consumers in Taipei City
碩士 === 國立交通大學 === 經營管理研究所 === 104 === As the age of green rises, producer and consumer behavior are generally changing due to the impact of green thoughts. More and more consumers have begun to care about the environment and purchase green products, and the producers also have begun to use local...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/6tcfc4 |