Online Movie Reviews: One's intention behind watching a movie
碩士 === 國立交通大學 === 經營管理研究所 === 104 === Since a long time age, word-of-mouth has always been an important way for people to exchange opinions and information. With the rising of the internet, electronic word-of-mouth(eWOM) shows up and gradually replaces traditional wordof-mouth. People tend to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10633061647938522568 |