The Effect of Promotion on Consumer Purchasing Intention for Tickets of Professional Baseball Game - The Case of Taichung Intercontinental Baseball Stadium’s Consumers
碩士 === 國立交通大學 === 管理科學系所 === 104 === With national team’s good performance in international baseball competitions, progress on professional league system, and innovation of promotion events, watching baseball games is becoming one of popupar leisure activities in Taiwan. Average audience per game of...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qz65xy |