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碩士 === 國立中央大學 === 企業管理學系 === 104 ===   In recent years, the proportion of using the mobile devices goes up increasingly. Many companies and brands start to deliver the information of products or service by permission-based mobile advertising. Before sending advertising messages to consumers, compani...

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Bibliographic Details
Main Authors: Yu-Hsuan Wong, 翁妤瑄
Other Authors: Shiu-Wan Hung
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/74980318610652324434