Using Social Media Mining to Understand Public Opinion towards Destination Image

碩士 === 國立中央大學 === 企業管理學系 === 104 === In the middle of highly competitive tourism market, development of successful destination image is paramount towards memorable experience for visitors. This study aims to support tourism stakeholders from the service providers and national tourism by analyzing, a...

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Bibliographic Details
Main Authors: Tomas Setya Wahyu Budi, 馬勝騰
Other Authors: Chien-Wen Mark Shen
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/49611896054562439398