以科技接受模式探討傳統廣告在建構行動應用程式下消費者使用意願之影響因素
碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 104 === In recent years, due to the emergence of smartphones and tablets and the popularization of mobile network, the cloud services are ubiquitous. With mobile devices, such as smartphones and tablets being popularized, the innovative mobile applica...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/46056948178869123497 |