Exploring The Consumer Behavior in The Promotion at Convenience Store
碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 104 === This study explored the gist set point Chain Store gifts activities, gifts property for the consumer, the relationship with the consumer perceived value set point will and loyalty. This study used questionnaires, sampling results 206 valid quest...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86587243930566888131 |