The Study of the Influence among Website Design, Brand Image and Perceived Value on Purchasing Behavior - an Example of Apparel Online Shopping

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 104 === Nowadays the commercial application of social internet has entered the contending situation, how to use it beyond time and space with multimedia, real-time characteristics, and interactivity to sell their apparel products, has become the importan...

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Bibliographic Details
Main Authors: Lin, Hui-Ling, 林惠鈴
Other Authors: Huang, Lan-Ying
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/984j53