The Study of Consumer's Intention on Application for Unsecured Personal Loans – Difference between Initial and Loans Balance Transfer Applicants.
碩士 === 國立彰化師範大學 === 會計學系 企業高階管理(EMBA) === 104 === Abstract With the global economic downturn and competitive pressure, it is an important profit of banks to develop the market of personal loans. This study examines the factors influencing the application for unsecured personal loans. Furthermore, th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5awkew |