服務場景、體驗價值、關係品質與關係行銷產出關係之研究
博士 === 國立嘉義大學 === 企業管理學系 === 104 === Combining the concepts of servicescape proposed by Bitner (1992) and relationship marketing proposed by Berry (1983) and adopting experiential value as the connection between two concepts, this study attempts to build a new model to examine the relationships amon...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/27239624260921753929 |