企業社會責任認知對購買意願影響之研究-以中國信託為例
博士 === 國立嘉義大學 === 企業管理學系 === 104 === Recently, following the expansion of business and the rise of social consciousness, corporate social responsibility (CSR) has gradually become an important issue. In order to understand how customers' cognition on CSR affects the purchase intention, this stu...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/77jbzf |