The relationship between Services Innovations and Purchase Intention of Customer: The Mediating Effect of Experiential Value
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 104 === With the following "weekend" policy implementation, along with people's travel patterns change, every holiday, whether tourist attractions or gourmet restaurants are always an influx of crowds. In this increasingly competitive, rapidly changi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/vcc38v |