Win－win! The Effects of SOCO and Advertising Appeals on Purchase Intention for Leader of Shopping Tour：The Moderating Effect of Trust
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 104 === Tour Leader of group package tours (Group Package Tour [GPT]) is core elements, which the style will directly affect the feelings of members. Previous studies have rarely investigated the effects of selling orientation-customer orientation and advertising a...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/gvt8hr |