產品置入型態、自我概念一致性、產品涉入、品牌態度與行為意圖之研究:以遊樂園為例
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 104 === In this study, we use an idol drama for the study in Taiwan, and we’ll use variables such as self-concept, brand attitude, behavioral intention to explore product placement effect. We also hope that through the extent of the viewer to know whether product i...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/7us7af |