資訊品質、品牌社群認同、品牌關係品質、 線上品牌社群效果與購買意願之研究
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 104 === In 2015, Iconosquare’s report shows that there are 70% of 16,000 users trying to search product information for specific brands on Instagram, and over 60% of users are willing to follow their favorite brand. Besides friends and families, the second biggest...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/62861479855383613813 |