與他人分享:情緒感染於線上社交網絡之影響

碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 104 === In this study, the author first investigates whether message sender's emotion directly affects message receiver's emotion, in online social networks. Then, the author also examine how emotional contagion receiver's attitude toward product. Fi...

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Bibliographic Details
Main Authors: CHEN, YUN-CYUAN, 陳韻全
Other Authors: ZHOU, SI-YU
Format: Others
Online Access:http://ndltd.ncl.edu.tw/handle/tc68mm