數位商品購物平台的知覺價值對再購意圖之影響：以動機為調節變項
碩士 === 國立嘉義大學 === 資訊管理學系研究所 === 104 === Many sites sell digital products began combining online community functions, for manufacturers, how to generate revenue is the most important. Therefore, this paper aimed to study whether the perceived value of digital products’ shopping platform affects the c...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/rnk9s3 |