An Exploratory Study of Ecommerce Omni Channel-Global Business Trends

碩士 === 國立東華大學 === 企業管理學系 === 104 === The global retail market has severely changed because of the internet. The e-commerce (Click-and-mortar) is growing an exceptionally in the field and the traditional brick-and-mortar retail business is battered. So far, the Click-and-mortar and the Brick-and-mort...

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Bibliographic Details
Main Authors: Hung-Ming Shen, 沈宏明
Other Authors: Juh-Wen Hwang
Format: Others
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/tb23aa