| Summary: | 碩士 === 國立東華大學 === 企業管理學系 === 104 === The global retail market has severely changed because of the internet. The e-commerce (Click-and-mortar) is growing an exceptionally in the field and the traditional brick-and-mortar retail business is battered. So far, the Click-and-mortar and the Brick-and-mortar retail businesses both tend to a consolidation trend, called Omni Channel. In developing Omni Channel, the one of the most popular issues in recent years for the e-commerce is to construct a fast-delivery service mode in order to compete with the Brick-and-mortar. The fast-delivery service will give the merchandise to the customer in the shortest time, breaking through the vital bottleneck of the e-commerce; this phenomenon is happening in advanced countries around the globe. In Taiwan, the fast-delivery service is also utilized in the retail industry nowadays. Urban Logistics is the future trend of the e-commerce, and the buying patterns of the consumers is also changing in the upcoming years.
This research is to explore the Omni Channel through the e-commerce. The scope of the research concentrates on observing and aggregating domestic and foreign business reports using the exploratory method to investigate the development trend of the e-commerce to Omni Channel. Our foreign research target focuses on the leading e-commerce enterprises in US and China; for the domestic business, we tries to compile all the fast-arrival e-commerce enterprises in Taiwan. The comparisons between the domestic and foreign trade development is given to explore the future trends of the industry.
The results of this study are as follows: (1) Faster logistics is a worldwide trend. (2) The development of the faster logistics system is the one of the main e-commerce efforts worldwide. Leading-ecommerce companies tend to build the logistics systems on their own, whereas the smaller ones try to corporate one another with outside logistics providers. (3) The Brick-and-mortar retailers still have chances to speed up their sales volumes through e-commerce; however, a faster logistics has not been ready in general. (4) Despite of many restrictions, the development of e-commerce channel in Taiwan is still on its way. E-commerce with faster logistics has been engaged by some companies in the northern Taiwan and some regions in Taichung.
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