The Sphere of Prosumerism: The Study of Customer Participation and Citizenship Behavior as Brand Value Co-Creation from Double-edged Sword Perspectives
碩士 === 國立東華大學 === 國際企業學系 === 104 === Nowadays, customers are not passive customers anymore. They have been actively engaged in virtual communities, such as exchanging information, suggesting others about products, brands, services or any information. They even active in commenting on products, brand...
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| Format: | Others |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58988965661238031229 |