A Study of Relationships among Service Recovery Strategy, Customer Loyalty and Repurchase Behavior and Effects of the Generational Difference- Evidence from Food and Restaurant Service Industry in Taiwan
碩士 === 國立東華大學 === 國際企業學系 === 104 === With the changing economic environment, the rapid growth of the service industry in the domestic is more important. "Service" is not only the industry but also the marketing areas that are most frequently discussed by scholar. Once service failure occur...
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Format: | Others |
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2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/j99jst |