The Influences of Web Quality and Enjoyment on Impulse Buying
碩士 === 南華大學 === 資訊管理學系 === 104 === According to the study of institute of information industry, e-commerce market has become the trillion-dollar industry in Taiwan. In e-commerce, online shoppers first contact the quality of websites. Studies showed that web quality affected enjoyment and impulse...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93018764774350391924 |