A Studyon the Relationships among Beer Brand Image, Customer Satisfa Action Custome Loyalty and Swttch Intentions
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 104 === In Taiwan, the government opened up its beer market and began to import foreign beer in 1987,and the openmarlcet decision hasaffected the development of the domestic beer marketsignificantly.Fueling the fierce competition among various beer brands, beer b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69475308595429233176 |