A Study on the Relationships among Hair Salon Brand Perception, Value Perception and Consumption Behavior Intention--Evidence from the Vocational Students on Changhua County
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 104 === The purpose of this study is to explore the relationships among brand perception, value perception and consumption behavior intention of vocational student to the consumption of hair salon. Questionnaire survey is used to the vocational students inChanghu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e6s3xw |