A Study on the Relationships among Perceived Value, Perceived Risk, Word-of-Mouth and Purchase Intention--An Example of Bride Secretary
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 104 === The purpose of this study is to explore the relationships among word-of-mouth, Perceived Risk, Purchase Intention. In this study, data of consumer of bride secretary are collected by way of non-random sampling method to facilitate questionnaires, with a t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/aptkj5 |