The Influence of Introducing Green Products into Cause Marketing on Consumers' Purchase Intention: Using Environmentally-friendly Agricultural Product at Travel Destinations
碩士 === 南華大學 === 旅遊管理學系休閒環境管理碩士班 === 104 === Over the past decade, the conventional farming featuring the usage of many fertilizers and agrochemicals has resulted in the loss of biological diversity and the degradation of the ecosystem. Therefore, various issues, such as how to increase agricultura...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mg8sh9 |