The Critical Factors for Succeeding in Lantern Festival Activity

碩士 === 南華大學 === 文化創意事業管理學系文創行銷碩士班 === 104 ===   Holding festival activities are in the belief that not only do they improve tourism marketing, but they are also able to increase local income. Since 2000, a wide variety of festival activities have constantly been held from county to county in Taiwan....

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Bibliographic Details
Main Authors: Fang-Sheng Yang, 楊芳昇
Other Authors: Yu-Kai Huang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/43687684306794036955