A Study of Affecting Factors in the Decision of Product Mix Strategy

碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 104 === Due to the enhancement of the consumer demand and the increase demand of diversity products on the market , enterprises needs to be more careful on decision-making assessment of its development. However, it involves in many internal factors considered a...

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Bibliographic Details
Main Authors: Pei-Chun, Lee, 李珮君
Other Authors: Jyh-Liang Guan
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/58179983932764497767