The Study of the Empathy from Idol Involvement and Fascination to a Destination-A Case Study of Mayday, Kaohsiung City Ambassador

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所在職專班 === 104 ===   Fan economy is able to bring amazing economic benefits. In addition, regarding the use in tourism industry, governments would like to attract more tourists by idol endorsement. Kaohsiung City Government (KCG) tends to focus on service industry and touris...

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Bibliographic Details
Main Authors: CHU, WAN-LING, 朱婉菱
Other Authors: SHEN, CHING-CHENG
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/h28ssv