Mainland China Tourists in Taiwan:motivation, consumer behavior, and satisfaction of accommodation-A Case Study of FIT in Howard Beach Resort Hotel Kenting
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所在職專班 === 104 === The purpose of this study is to identify the motivation and consumer behavior of mainland free independent tourists (FIT) for facilitating their satisfaction of accommodation, which was especially analyzed in Howard Beach Resort Kenting as a case study. In...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vzt82h |