Factors Affecting Brand Loyalty of the Virtual Community Members
碩士 === 國立高雄海洋科技大學 === 供應鏈管理研究所 === 104 === In recent years with the rise of e-commerce, changing the original consumer spending habits, ranging from small businesses to the personal brand dealers are aware of this issue and actually changed the traditional way of marketing, steering turn virtual spa...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mn362m |