顧客線上服務補救影響滿意度與再購意圖之研究

博士 === 國立高雄第一科技大學 === 管理學院博士班 === 104 === Through on-line information and communication technology, the Internet enables customers to shop in any occasions. Service quality and service recovery has been found to play a significant role in customer satisfaction and future purchase intentions. Many st...

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Bibliographic Details
Main Authors: Cheng-Han Lee, 李承翰
Other Authors: Kuo-Kuang Chu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/r3v5j9