Boycott Motivation and Participation: The Case of T Company
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 104 === Looking for boycott events in past years, it can be found that individual consumers initiated or called several boycott actions in Taiwan. They intend to influence firm through consumer groups’ power of boycott. And there is a boycott action gaining great...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4ngsy3 |