線上評論如何影響購買意圖之研究-社會關係強度與線上評論價值干擾效果分析

碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 104 === With the rapid development of internet, the social platform increased rapidly by a lot of users in these years. Because of development of network, many people will share their ideas and comments on the platform. Therefore, the network platform gathered a hug...

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Bibliographic Details
Main Authors: Yu-Hsuan Wei, 魏伃萱
Other Authors: Ching-Chang Lee
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/4u58m4