產品定位、存貨風險與衝突通路操作策略之實證研究

碩士 === 國立高雄第一科技大學 === 運籌管理研究所 === 104 === We discuss the situation that might happen after the producer start to sell product to consumer directly. The relationship between producer and retailer might change from cooperation to competition. To avoid this kind of condition, we expect that different p...

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Bibliographic Details
Main Authors: Hsin-Ying Chen, 陳欣盈
Other Authors: Yen-Ming Chen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/38742685436416709791