知覺價值和轉換成本對消費者對銀行數位化型態接受度之影響:以科技準備度為調節變數
碩士 === 國立高雄第一科技大學 === 運籌管理系企業管理碩士班 === 104 === Trend of the times, in recent years, Taiwan''s banking industry to actively promote the digitization services, the interaction between consumers and banks have changed. Early the way the consumer access to banking services must visit t...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/dr92ck |