廉價航空推廣活動對消費者再購意願影響之研究
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 104 === In 1970, different to the full service carrier in the Aviation industry, Southwest Airline is the first company that offers low cost flights in US. Subsequently the airlines that adopt this kind of low cost business model are called as “Low Cost Carrier (...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84282702454222597539 |