虛擬代言人物的類型對企業形象傳達力的影響-以心理年齡及性別角色之調節效果為例
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 104 === In recent years, many well-known corporates and brands have developed their own mascots or representative characters. Through the attraction of animated spokes characters, they hope to emphasize the differences of their products and services, and promote...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dyb9jk |