策略聯盟對個別廠商績效與整體聯盟績效影響之探討-以台灣半導體產業為例
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 104 === Abstract Research on strategic alliances is in plenty, but little has been focused on the effect of strategic alliances on individual frim performance and holistic alliance performance. Moreover, extant studies on strategic alliance have not explored the...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/re9y5k |