促銷類型與消費「等待－延遲」對再購意願影響之研究
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系連鎖加盟管理碩士班 === 104 === In Experiment 1, we first investigate the Hypothesize 1 about the impacts of promotion type on repurchase intention. The second experiment adopted a 3(promotion type : original price, incremental promotions, currency discounts) ×2 (waiting-delay in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50303866458062562001 |