Consumer’s Degree of Acceptance to Corporate Identity Systems of Chains Coffee – Using Barista Coffee Chain as an Example
碩士 === 國立高雄師範大學 === 工業科技教育學系 === 104 === ABSTRACT The study aims to explore consumers’ degree of acceptance of the corporate identity system (CIS) of Barista Coffee. The three important elements of CIS, namely,mind identity, visual identity, and behavioral identity, were used to develop a questionna...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g5ua48 |