The Study on the Purchasing Intention Towards Sports Shoes: A Case Study of Nike

碩士 === 南開科技大學 === 福祉科技與服務管理所 === 104 === ABSTRACT As people gradually put emphasis on health and casual life, the population of doing sports is rising ,and the sneakers is becoming more and more important in our daily life. Sports brands such as Nike, Adidas and UA growing faster in recent years ar...

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Bibliographic Details
Main Authors: LEE,FON-ZEN, 李豐任
Other Authors: Lin,Ching-show
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/7gyb94