Study of Expected Service and Customers’ Perceived Service Quality for Beauty SPA Salons in Penghu
碩士 === 國立澎湖科技大學 === 行銷與物流管理系服務業經營管理碩士在職專班 === 104 === ABSTRACT This study is aimed at exploring if upgrading service quality can increase customers’ loyalty for beauty salons. PZB service quality gap Model can measure if there is a gap between consumers’ expected service of beauty salons and consume...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14996781815242604201 |