Factors Influencing Consumers’ Usage of the Starbucks Mobile APP
碩士 === 國立屏東大學 === 國際貿易學系碩士班 === 104 === Many brands developed branded mobile applications (APPs) as media of communications and transactions due to the popularity of mobile devices. Based on UTAUT2, this study examined the effects of performance expectancy, hedonic motivation, perceived quality, per...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60935952893722953291 |