Promotions Willingness to Buy on Impulse–Brand Image and Impulsivity Trait as an Intermediary Variable
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 104 === In recent years, intense competition in the consumer market, all retailers or department stores are often provided through a variety of promotional incentives to stimulate consumers or manufacturers to produce immediate or more purchases in a short period....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vhr3vg |