Applying Perceived Value and Risk to Study the Purchasing Intentions of Consumers to Experience Goods in e-Commerce
碩士 === 國立屏東科技大學 === 資訊管理系所 === 104 === With the development of electronic commerce (EC), lots of EC research issues have been proposed and discussed. Due to the properties of merchandises, the experience goods, such as clothes and shoes, are not suitable to be sold in EC in the past. However, there...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/65943043840549222725 |