The Study of Relationship among Consumer Perceived Value, Brand Image, Customer Satisfaction and Customer Loyalty－An Example of O'right Shampoo
碩士 === 國立屏東科技大學 === 農企業管理系所 === 104 === The present study was aimed to detect the relationship among consumer perceived value, brand image, customer satisfaction and customer loyalty on purchasing O'right Shampoo product. The limits to object that people who ever bought O'right Shampoo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3syy6c |