The Effect of Buying Motive, Situational Factors and Experiential Marketing on Purchase Intention－ A Case Study of Souvenir in Maizuru Tourist Tea Plantation
碩士 === 國立屏東科技大學 === 農企業管理系所 === 104 === In recent years,the implementation of 5-working-day scheme,people increasingly pay attention to leisure activities, Maizuru tableland is situated in the Hualien-Taitung Rift Valley, gradual to face the transform of tourist tea plantation,In the government curr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3sjj5u |